Playgirl’s peta wauss was in a tailspin last summer.
A huge, expensive production was cancelled and the entire company went under.
But thanks to a new and unexpected buyer, the company is back on track and is working to make it work again.
And now, she has another new client, this time for her peta-inspired line of peta shorts.
“When you think of the peta industry, it seems so small and we don’t have a lot of customers,” says Playgirl creative director, Sarah Latham.
“We just needed to do something to really show what the industry is capable of.”
The brand is now working on a new line of shorts, which will feature peta’s signature black-and-white colors and prints.
It will be available in two sizes and will include Peta’s own signature black and white prints.
The shorts will retail for $50 each and are set to debut at Playgirl.com in June.
Peta wilton, who has previously worked with Playgirl on her petas series, says she is excited to have her own peta brand to tap into.
“Peta is a very personal brand for me,” she says.
“I have my own family and friends, I love to travel, and I love doing what I love.
I love peta.
It is something that is a part of my life.”
Peta has a huge catalog of petas, which she says are “truly amazing” and have been sold at more than 150 different stores around the world.
And with her new deal, she’s hoping to continue to make her petaclass collections accessible for younger girls and women.
But there are challenges ahead.
The peta business has been hit by a number of recent downturns, which are creating an even greater need for more peta sales, she says, and she says it is going to take time for the company to rebound.
“As the petas business continues to grow and expand, it will be interesting to see how we do over the next couple of years,” she adds.